The EWTN News portal (operating under the National Catholic Register brand) reports on the launch of a proprietary wedding registry storefront by “Cana,” a self-described “faith-focused wedding-planning platform” for “Catholic and Christian couples.” The platform, founded by James Reichert and Gabe Gessler, now partners with commercial retailers—including Amazon, Target, Crate & Barrel, and Williams-Sonoma—alongside a roster of “Catholic retailers” such as West Coast Catholic, The Little Catholic, The Catholic Company, House of Joppa, and Darling & Divine. The founders boast of 8,000+ registered “brides” since their September 2025 launch, framing the service as a “holistic digital wedding planning experience” centered on “intentionality” and placing “Christ at the center.” The article concludes with the founders’ assurance that they are “praying for every single couple who uses us every day.” This commercial venture, celebrated by the conciliar media apparatus, reveals the utter capitulation of the neo-church to the spirit of the world: the Holy Sacrament of Matrimony is reduced to a curated consumer experience, the sacred is merchandised alongside kitchenware, and the very language of the Faith is emptied of its supernatural content to serve a market-driven religiosity.