The Neo-Church Turns to Spectacle: Vatican Content on Commercial Digital Screens
Vatican News portal reports that the Dicastery for Communication of the Holy See has entered into a commercial collaboration with the Italian digital platform “Selfiestreet” to broadcast official Vatican images and multimedia content on giant digital screens in prominent public locations across Rome and Milan, beginning on 17 May 2026. The initiative, described as bringing “the voice and activities of the Holy See to a wider audience through contemporary forms of digital communication,” is expected to expand to other Italian cities in the coming months. The collaboration builds on an earlier campaign during the 2025 Christmas season, when images of Leo XIV and Christmas messages were displayed near Saint Peter’s Basilica.





